Content Marketing for Recruiters in 2017

Content Marketing for Recruiters in 2017 Last year I spoke to Joe Pulizzi, founder of the Content Marketing Institute,  about what we could expect from content marketing in 2016. You can listen back to that podcast again if you need reminding but if you would rather look forward, you’ll be pleased to know I caught up with him again. This time we talked about what the future of content marketing holds for 2017 and beyond. Have a listen to the podcast below and make sure to  subscribe  so you’ll never miss an episode. Whats been happening in the world of content marketing over the last year? This time last year, it seemed like people were not spending as much as we anticipated because content marketing is still one of the faster-growing areas of marketing itself.  It seems like thats changed  and it seems like were getting people that are positive, feeling good about this year, and starting to look at their content marketing plans and investing in them. Here are some of the big trends that I think we are seeing: A lot more attention is being paid to distribution than creation. I think what happened in 2013-14 into 15 and beyond, we were looking at, Oh, were going to create all this great content and people would find it, but they didnt find it. International businesses created a lot of content that just went unseen and unheard. And now they realize, Look, if you dont have an established audience, youre going to have to spend some money on promoting that content. So were seeing a lot more integration with advertising programs, and content marketing, which is really interesting to see. Were starting to see the merger and acquisition market really heat up around content marketing, not just in the publishing space but in brands actually buying media companies, buying blogger sites, and buying influencer sites. The case study that I love to talk about is Arrow Electronics. Theyre one of the largest electronics manufacturers in the world and they purchased a number of media sites from our London-based parent company UBM.  And I think thats interesting, that youre seeing brands start to purchase media companies, as they become media companies. There is a little bit of a move away from organic social, to paid distribution. This is unfortunate and I hate to say this because Im the biggest cheerleader out there when it comes to content marketing. I think youre going to have a lot of big companies that basically say, Were not doing this. Its not working for us. They treat it like advertising, they treat it like a campaign, theyre still talking about themselves, and theyre not focusing on the needs of their customers or prospects like they should. And they say, Well, I dont have the patience for this. Weve got quarterly numbers to hit and were going to focus on direct marketing and public relations and advertising and interruption. So youre going to have a lot of haves and have-nots going into 2017, the end of that year, and 2018. I think another thing that were seeing is this focus on purpose or a higher purpose. Starbucks is a really great example. They have their Upstanders program that came out about six months ago, and they basically focus on human beings that are doing amazing work out there. A lot of that work is with the veterans and they wanted to shine a light on that and they created an ongoing program. They hired a journalist and a storyteller from The Washington Post to do that and theyre committing to make that happen. And I think you will see more and more of it, whether its Chipotle and looking at sustainable foods or whether its Patagonia and looking at, we want to make sure we work with companies that have fair trade and good employee practices,. So those are the types of things I think were going to start seeing, where you have big enterprises. Theyre going to say, Look, instead of just our content marketing program, can we answer our customers questions and do it really well, lets focus on something bigger that actually can create a movement and do something special instead of just always focusing on business.” Content with a conscience if you like. Who’s doing content marketing right in the HR space? I think that if we look in the HR area, if you look at what Monster.com is doing, they have absolutely gone out and said, “What type of marketer do we want to hire for our organization?” And the type of marketer that they’re trying to hire for their organization, are journalists, writers, editors and storytellers. Obviously there’s traditional marketing that still happens and you have those traditional functions but what they were missing years ago as part of their overall strategy was how do we attract the right talent? How do we make sure that we have those relationships that are working? How do we work for the entire organization? They said, “We need to tell better stories. And we need to create an ongoing process that everyone’s involved in that makes sense.” So it’s interesting to see that more and more of their hires are storytellers, are journalists, and they’re hiring from media companies. And we’re seeing that happen not just in the UK not just at HR comp anies, but that’s happening through enterprises in every marketplace. Who are the new marketers out there? The new marketers are actually publishers and journalists, which is interesting and it’s actually easier to train a journalist on marketing than a marketer on how to be a good storyteller. So, at least that’s what we’ve seen. Follow Joe on Twitter @JoePulizzi and remember to subscribe to the Employer Branding Podcast.

What to Use Resume or LinkedIn

What to Use Resume or LinkedIn When setting up your LinkedIn profile, you will note that the prompts will guide you to fill the same information as you are required to do in your resume. Info like educational background, companies you have worked for and the positions that you held previously in your career are some of the details that you are supposed to include in the profile. Although both are important to your job, there are ways that a resume and LinkedIn should differ. For starters, you should understand that the main difference between your resume and LinkedIn profile is that a resume may be a hardcopy in your folder or a file on your laptop, while the LinkedIn profile is a website application whose features keeps on improving on a regular basis. You may think that because the resume and the profile conveys the same information about you, you can then make the job of creating your LinkedIn  profile by simply cutting the info from the resume and pasting it on your profile. You can be very wrong because both media speak the same about you, but they do it in various different ways as explained below. The length â€" a resume is usually limited to about two pages, while on LinkedIn you are able to use up to 2,000 characters to design your personal branding statement. However, you are not constrained on how much information you should include on your profile. Presentation etiquette â€" being a formal document, one should not expect to see the “I” pronoun in a perfectly written resume. LinkedIn on the other hand is a social medium that is focused on helping jobseekers to mingle virtually with potential employers, business people and people with same ideas. LinkedIn is more social and you can communicate with the other party in a bilateral manner. There are no restrictions on how you should represent yourself provided it is within the legitimate limits. You can therefore speak about yourself in first person without the fear of disqualification. Tight wording â€" a perfect resume will always appear tight in wording, where complex words that can shorten the size of a paragraph and still maintain its meaning are used. People will usually use bullet points on a resume. Even though you may direct the reader to check your profile online on a website or blog, the resume will always be a text document.  On  LinkedIn, the language you use should be less formal. You are free to show your achievements in different ways, such as presented in a PowerPoint Presentation, artwork you may have done, photos of the products you have worked on, embedded videos, eBooks or any material that will tell enough about you. Submitting your information â€" when using a resume, you are supposed to send it directly to a particular person, company or recruiter, where you want to be considered as a candidate for a specific position. On the other hand, your LinkedIn profile can be searched by anybody who is interested in your skills, qualification and achievements. A company that is looking to develop a specific target of people with similar qualifications like you will simply access the LinkedIn site and include you in the list of the other candidates with similar profiles.  You may even learn of some positions that you didnt know  existed, through in-mails from recruiters. A document that is restricted in conveying your abilities will not work well for you, but in this case, the free world of the internet will do the trick. Tweaking â€" the initial resume that you design will not fit all the upcoming job opportunities, as  you design it according to the specifics of the particular job at that time. You will therefore have to change the details on the document each time you  apply for another job, as  jobs are different and the recruiters will ask for different requirements. Your  LinkedIn profile will never let you down because you will include  every new skill that you acquire, and therefore  it will continue growing and improving with time, capturing all your abilities, qualifications, achievements and all that is required to be hired for a job. Pictures â€" a resume is not supposed to have your picture on it, while the LinkedIn profile should. You build relationships via the LinkedIn platform, which is about meeting real people and real people have faces.  Your resume will always outline your past, while the LinkedIn profile should be up to date with your latest information, and what you are planning for the future.  A  recruiter may have your complete resume to check your details, but your LinkedIn profile will tell him or her more about who you are, what you can do and your future goals. Furthermore, you can communicate one-on-one on LinkedIn, a thing that can never happen on a resume. Author:  I’m Dominic Jones, a Pennsylvania State University Alumni with my Bachelor of Arts in English. Founder of  TOWWIOW  and author of “Now That You Can Hear Me”. My passions are traveling the world and writing. I took a theater class in my senior year of college that changed my outlook on theatre, playwriting and screenwriting entirely.

Bosses- They Dont Have ESP.

Bosses- They Dont Have ESP. Its so freakin EASY to blame our bosses. Yeah, I didnt get the promotion.  My boss is such a $%*. Well, I would have gone on that trip for the conference if my boss would ever ask me to. I would have ROCKED that project but my boss never even asked me my opinion.  She chose Andy instead. Friends, as much as we think we are on our bosses minds, they are NOT.  Our bosses have their own bosses to keep happy.  The only way to go from the back to the front of your bosses mind is to TELL THEM WHAT YOU WANT.  Your Manager is not a mind reader and most likely has no clue that you were dying work on that last project or speak on that panel.  You must sit down and tell them. Could your boss answers these questions about you? How much money you want to make in 2012? What is your number 1 personal goal?  (i.e., buy your first house, pay off your car, take a 3 week trip to Africa, etc.) Which role would you like to have within 1 year, 2 years, 3 years?  (i.e., Manager to Director, Director to VP) If your boss doesnt know this about you, its time you schedule an hour with them ASAP and inform them of what you want.  We cant expect our bosses to position us for success unless they know our desires.

How to Write a Winning Customer Service Resume + Example + Free Template

How to Write a Winning Customer Service Resume + Example + Free Template How to Write a Winning Customer Service Resume + Example + Free Template This post has been originally published on April 16, 2018 and has been extensively revised and updated on March 27, 2019.Whether you are a customer service professional looking to move up the ladder, or you are looking at ways to take your first steps into the industry, then you will need to craft your resume carefully to not only to stand out from the crowd, but also to ensure you land yourself an interview where you can truly shine. No matter what is your current situation, a career in customer services can take you far. In fact, the industry is forecasted to increase by 13% by 2022 according to the U.S. Bureau of Labor Statistics.Lets take a closer look at what makes a good customer service resume and what you cannot afford to miss off that employers will be looking for.Does your resume stand out? Make sure your resume ends up on top of the stack with a confidential, expert review. Submit for a free review- ADVERTISEMENT -Always remember though that your resume acts like your own personal advertisement. You dont want to be modest here â€" you will want to deliver what the employer will be looking for by using eye-catching keywords, summaries and bullet-points to get over your valuable skills.Still feeling stuck with your resume? We have more resume examples to get you through the writing block!Skills that you cannot afford to leave off your resumeTalking of skills, there are five essential customer service skills that all employers will be looking for in a job applicant. If you make sure you include all these five skills, then you will stand a better chance of being selected for interview:1. Good customer careYou should state that you have experience in looking after the needs of customers. Whether you did this waiting tables in a restaurant, as a receptionist or a sales assistant on the shop floor, it all adds up! Customer interactions are considered as transferable soft skills that you can bring to any customer service job.2. Relevant technical knowledgeI f you received some technical training in your previous job or in a volunteering role or holiday job, then take a look at what skills and training you already have that you can use in this job. You should highlight these key skills in your resume and point out that these are skills you are already able to bring to the role. Make a bullet-point list of your relevant skills and training so they stand out. For example, what you could include is any experience in the following areas if relevant:• Blazedesk • C-Desk • Customer Support Hardware • Customer Support Software • Excel • Headphones • Laptops • LiveChat • Microphones • Microsoft Office Suite • Outlook • SupportCenter • Word • Zendesk 3. Management experienceDisplaying management skills is important. Employers like to see candidates that can take the lead and that would be happy to take on more responsibility in the future.Even if you think you dont have any management experience, if you have ever h elped train another employee or been left to supervise other staff while your manager is out of the office â€" it all counts as people management skills.If you have suggested changes that helped your company to increase their efficiency, or had ideas that helped to increase sales or customer satisfaction ratings, then these are worth mentioning. Having the ability to suggest and execute new ideas is what separates a manager from a regular worker.4. Interpersonal skillsWe all know that to work in customer service and be successful, you do need to posses a warm and upbeat personality. Having good communications skills is essential, and having the ability to speak clearly while keeping your tone calm and friendly can be a great asset in a customer service role.Are you good at handling disgruntled customers? Can you calmly deal with conflict without losing your own temper? Having a persuasive manner where you can de-fuse an argument is a real bonus, so think back to particular instances you can remember where you called on these skills. How did you handle these situations? Write out how you resolved some customer issues and include these experiences in your resume to demonstrate your skills â€" but keep it brief and dont mention names.5. Awards and rewardsHave you had any rewards for your competence and good performance at work? If you were rewarded for completing a specific task that was set for you, then list the details in your resume. Did you win an award for your customer service skills? Did you reach a set sales target quicker than your colleagues? List all of these achievements, awards and rewards and show the employer that you would make a competent worker.Resume Sample for Customer Service Rep. (Word version)Download resume (.docx)Resume Example for Customer Service (text version)Sandra Farell555 Pine St., St. Louis, MO 63111 (123)555-1234 sandra@email.comTelephone Customer Service RepresentativeAssisting customers with questions, comments, and concerns a bout products and services, clearly explaining warranties and other policies, and providing workable solutions with empathy. 3 years of telephone and internet-based customer service experience including incident logging, call escalation and resolution.Skill Set:        Engaging With VIP Customers        Telephony 1000 Operations        Customer Service Script Writing        MS Office        Multilingual (English, Spanish, German)Work History:Micro Electronics Specialists, St. Louis, MOTelephone Customer Service Agent (March 2017 Present)Assist customers with online orders. Provide information on warranty packages and return policies. Answer questions regarding the use of products, and escalate calls as needed. Help with dispute resolution, and provide service recommendations.Received customer service agent of the month on three occasions.Contributed to the development of training videos and manuals for entry-level employees.Consistently achieved a 98% customer satisfaction while th e company average was 83%.Just For Her Boutique, Atlanta, GACustomer Service Specialist (April 2015 March 2017)Started in retail sales, and quickly transitioned to telephone customer support. Assisted online and mail order customers with various questions and concerns related to their orders.Consistently exceeded customer satisfaction metrics.Ranked highest in the Southeast region for call resolution speed.Employee of the Month (June, Dec, Jan)EducationHarris Community College, Atlanta, GAAssociate of Arts in BusinessGPA: 3.5, Deans List, Treasurer of the Business Students’ AssociationConclusionTake enough time to thoroughly research the skills you will need for the job, and build a resume that perfectly reflects your matching skills. Dont forget to highlight the five key skills above that are most desirable for the job and emphasize that you will be bringing a lot of valuable skills and experience to the role. previous article A Resume Example for Teens + Tips For How to Write Your First Resume next article How to Write a Resume for an Internship Position you might also likeA Model Resume Example That Will Get Results

Tips of Writing a Resume for New Jobs

Tips of Writing a Resume for New JobsWith tips of writing a resume, employers will see that you're well-qualified for the job you're applying for. They'll know that you're a good candidate and will make an impression on them by using your resume as part of their search for the best person for the job. In fact, with the right steps, you'll have a much easier time qualifying for the job and will be shown the door faster than you'd like to think.So what are the ways to stand out from the crowd when it comes to jobs? How can you be different than all of the other applicants? And how can you get a job you're excited about and want to do for many years to come? Here are tips of writing a resume for many people to use.Be creative. Don't use the same resume for each and every job application. When you apply for one job, consider how you can craft your resume a little differently from the next.For example, one job may require a different type of format while another may require you to put an ad in the newspaper. Make sure you're flexible with how you present yourself. This will make a huge difference in how you're perceived by the hiring officer.Having your own qualifications is very important as well. Be sure to include information about your skills and experiences on each section of your resume. Be sure to be specific in describing where you earned your degree, or how many publications you've written for. This will show employers that you understand the job and why you're a good fit for it.Finally, make sure you give them the exact information they need for the specific job you're applying for. If you're applying for a management position, be sure to include the details of the level and the responsibilities of the position. If you're applying for a sales position, make sure to be as specific as possible in listing your previous positions and your accomplishments. It doesn't take much effort, but if you take the time to write the right resume for the right job, you can be on your way to finding your dream job in no time.Have any other tips to write a resume? Share them in the comments below. We'd love to hear what you've learned about your current situation. You can also share tips of writing a resume for another group of people who're looking for a new job.Use the tips of writing a resume to get a new job. Your future will never be the same.

Job Search - Hanging by a Thread - CareerAlley

Job Search - Hanging by a Thread - CareerAlley We may receive compensation when you click on links to products from our partners. In order to succeed, your desire for success should be greater than your fear of failure. Bill Cosby I was wearing a new pair of pants the other day and I saw a thread (which I did not pull) sticking out right by one of the seams. This outcome was very different than the one I had about 20 years ago where I did pull the thread and, as Im sure youve already guessed, the seam of my pants opened right in the crotch. I was at work at the time and the importance of my problems at work took on a whole new light now I was faced with the embarrassment of what very much looked like I split my pants. So what can this possibly have to do with job search? Lots. You need to evaluate every situation with the relevant information at hand. What you think is important can change very quickly when you are faced with new and unexpected choices. Apply this to your job search, especially when evaluating new opportunities, interviews and resumes. Resume Help: 10pens.com This website is still in beta, but is definitely worth a visit if you are looking for help with your resume (or other document as well). The premise of the site is that you can have either paid or free reviewers review your resume and provide comments to improve your resume. You rate the reviewer and use their comments (or not) to improve your resume. There is another side of the equation, where you can be a reviewer. There are links at the top of the page for submit, review, FAQ and How it Works. There is much more to the site, as in the review of college apps, cover letters, papers and whatever else you have in mind. Resume-Help.org Another resume help site, this one leads with links for Free Resume Examples, Resume Writing Services and Resume Writing Tips. There are other links at the top of the page for Cover Letter Writing, Resume Writing and Tools to find a job. There are additional tools and resources center page with links. Right hand side of the page has Free Resume Examples links followed by Career Articles. Interview Help: HowtoInterview.com With a tag line of The #1 source for free Interview Help and Advice, this site offers quite a few links with resources. the site includes Interview like a Pro, Career Strategy and Self-Promotion. Each link has detailed background on the advice. Interviewing This list of links, from the mother of all career sites rileyguide.com, provides just about every resource for interviews that you can think of. From Interviewing Advice (with tons of links) to Behavior-Based Interviews to Improper Interview questions, this list goes on as do the amazing number of links. If you cant find what you need to know on interviews here, it does not exist. Job Search Help: Job Search Assistance About.com, the leader in expert advice on just about any topic, provides this post with a great start to the resources and links you need to get your job search started. The post leads off with links to Employment Agencies, Job Search Products and Job Search Glossary. This is followed by links for career coaches, How to Find a Job, Focus your jobs search and So much more. 15 Critical Criteria for Choosing the Best Job Site for You This is a great checklist for selecting those sites that are right for you and will help you in your search. From Have you heard of this site to Will you be able to delete your resume after you have found a job, this site provides a number of question with the answers. There are additional links on the right hand side of the page. Good luck in your search.Visit me on Facebook What's next? Ready to take action? Choose the right tools to help you build your career. Looking for related topics? Find out how to find the opportunities that help you grow your best career. Subscribe and make meaningful progress on your career. It’s about time you focused on your career. Get Educated Contact Us Advertise Copyright 2020 CareerAlley. All Rights Reserved. Privacy Policy + Disclosure home popular resources subscribe search

How not to lead German geeks - The Chief Happiness Officer Blog

How not to lead German geeks - The Chief Happiness Officer Blog One of the most popular posts on this blog is still the one about how not to manage geeks, which lays out the top 1o mistakes managers make in leading tech people. The post has been translated into several other languages, and now you can also read it in German: Wie man Geeks NICHT f?hren sollte. A great big thank you to Peter K?ves for the translation! Here are the other translations of the post: Portuguese: Como N?O liderar geeks, translated by Cesar Cardoso. Spanish: Como NO liderar geeks, translated by Mat?as Agust?n Bellone. Italian: Come NON dirigere i geek, translated by Marco Bertola. Persian translation by Nasser Ghanemzadeh: Part 1, Part 2. Danish: Hvordan man ikke leder n?rder, translated by Flemming Laugaard. Thanks for visiting my blog. If you're new here, you should check out this list of my 10 most popular articles. And if you want more great tips and ideas you should check out our newsletter about happiness at work. It's great and it's free :-)Share this:LinkedInFacebookTwitterRedditPinterest Related